Digitizing race : visual cultures of the Internet by Lisa Nakamura PDF

By Lisa Nakamura

ISBN-10: 0816646120

ISBN-13: 9780816646128

ISBN-10: 0816646139

ISBN-13: 9780816646135

ISBN-10: 0816653771

ISBN-13: 9780816653775

In the nineties, neoliberalism concurrently supplied the context for the Internet’s speedy uptake within the usa and discouraged public conversations approximately racial politics. whilst many students lauded the common use of text-driven interfaces as an answer to the matter of racial intolerance. Today’s on-line global is witnessing text-driven interfaces akin to email and speedy messaging giving option to way more visually in depth and commercially pushed media kinds that not just display yet show off people’s racial, ethnic, and gender id.


Lisa Nakamura, a number one student within the exam of race in electronic media, makes use of case reviews of renowned but not often tested makes use of of the net akin to being pregnant websites, speedy messaging, and on-line petitions and quizzes to examine the emergence of race-, ethnic-, and gender-identified visible cultures.


While well known media akin to Hollywood cinema proceed to depict nonwhite nonmales as passive audiences or shoppers of electronic media instead of as manufacturers, Nakamura argues the contrary—with examples starting from Jennifer Lopez track video clips; motion pictures together with the Matrix trilogy, Gattaca, and Minority Report; and on-line funny story sites—that clients of colour and ladies use the web to vigorously articulate their very own different types of digital neighborhood, avatar our bodies, and racial politics.


Lisa Nakamura is affiliate professor of speech communique and Asian American reports on the collage of Illinois, Urbana-Champaign. She is the writer of Cybertypes: Race, Ethnicity, and identification at the Internet and coeditor, with Beth Kolko and Gilbert Rodman, of Race in Cyberspace.

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In 1999 we can witness the shift occurring from one mode of influence, old media to new, to another, new media to old. Like the Matrix films, the “If You Had My Love” video visually represents active navigation through data. Clicking on links enables the implied viewer to loop through time: by backtracking, the viewer can instantly restart at the beginning of the video or rewind to watch a favorite bit repeatedly. However, unlike these films and other science fiction films, the video presumes multichanneled viewing in the context of everyday life rather than in an overtly fictional and phantasmatic future.

In this book, I trace how the mediation of digital user and object identity as citizens, women, and commodities on the Internet is regulated and conditioned by the types of interfaces used to classify, frame, and link them. 28 Introduction To argue for the necessary intervention of visual culture studies into Internet studies, one might ask: how does the Internet’s visual culture create, withhold, foreclose, distribute, deny, and modulate the creation of visual and digital capital? Visual media are as often as not viewed through the lens (and logic) of the computer-driven interface, making ways of negotiating, navigating, and situating oneself via its landscape of chapter titles, hyperlinks, and menus a necessary aspect of media use.

AIM buddies also function as a form of resistance to, and protest against, slick commercial and gaming avatars from licensed media franchises that may not be customizable; the case could easily be made for analyzing AIM buddies as folk art, but my focus instead will be on the ways that they function as sophisticated strategies for users to manage identities that may be multifarious and ambiguous. com. This site gives users a quiz that asks them to determine whether photographs represent Korean, Japanese, or Chinese people, and then totes up their score.

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Digitizing race : visual cultures of the Internet by Lisa Nakamura

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