Douglas Karr's Corporate Blogging For Dummies PDF

By Douglas Karr

ISBN-10: 0470604573

ISBN-13: 9780470604571


"Great chunks of knowledge approximately running a blog, social media, and search engine marketing that might aid someone with a weblog (not simply these in corporations)." (Liz Strauss, writer of winning web publication,

"If you must be a good company blogger, let's accept actually need this ebook" (Brian Clark, founder, Copyblogger, (tweeted on August twelfth -


Establish a profitable company weblog to arrive your customers

Corporate blogs require cautious making plans and a spotlight to felony and company regulations to ensure that them to be efficient and powerful. This enjoyable, pleasant, and useful advisor walks you thru utilizing running a blog as a primary line of conversation to buyers and explains the way to shield your organization and staff via privateness, disclosure, and moderation policies.

Blogging guru Douglas Karr demonstrates how blogs are a good way to supply a conversational and approachable courting with buyers. you will discover tips on how to arrange, execute, determine, and advertise a company running a blog technique for you to attain the rewards that company running a blog offers.
stocks most sensible practices of company running a blog, together with methods of the alternate, what works, and traps to avoid
Walks you thru getting ready a company web publication, setting up a method, selling that web publication, and measuring its success
studies the legalities concerned with a company weblog, equivalent to disclaimers, phrases of carrier, remark regulations, libel and defamation, and more
positive aspects examples of profitable running a blog courses through the book

Corporate running a blog For Dummies exhibits you ways to set up a company web publication in a secure, pleasant, and profitable demeanour.

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Extra resources for Corporate Blogging For Dummies

Sample text

You may get thousands of new prospects visiting your blog on a weekly basis, so it’s critical that your blog is designed and optimized to drive sales. Every blog post should be written with a desire to sell to new clients. Visitors to a personal blog or publication blog typically don’t appreciate being sold in a blog post. Because your blog is represented as a corporate blog, visitors recognize that one of its purposes is to sell. Don’t be shy about providing direction to your audience on how to make their next purchase from your company.

Within your analytics application, you also want to set up event tracking and conversion tracking to easily monitor how well your blog is performing in comparison to the goals that you set for it. Picking and training the blogging team Don’t restrict your recruiting of bloggers to public relations professionals, marketers, or leaders within your organization. Sometimes, the seasoned professional writes some of the worst blog posts and sounds more like a faceless brand than a human being. When you provide opportunities for blogging to your personnel, realize that not all your team will be excited about the opportunity to blog.

Support other bloggers Bloggers are a generous bunch! You write about them and they’ll often reciprocate and write about you. This is fantastic because it generates backlinks and popularity — which means a better search engine ranking! Become aware of other bloggers within your industry, comment on their blogs often, and mention them once in a while in a positive light. Sometimes it’s fun to start a respectable debate online as well. Any publicity is good publicity when it comes to promoting your blog.

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Corporate Blogging For Dummies by Douglas Karr

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