Download PDF by Jay G. Blumler, T. J. Nossiter: Broadcasting Finance in Transition: A Comparative Handbook

By Jay G. Blumler, T. J. Nossiter

ISBN-10: 0195050894

ISBN-13: 9780195050899

This is often a big examine of the the most important factor of choices in advertisement and public help of broadcasting within the U.S. and Europe. The Peacock Committee on Financing the BBC, a committee backed through the British govt, commissioned Jay Blumler and Tom Nossiter to enquire the effect of exchange methods of financing the BBC at the diversity and caliber of broadcasting. They then commissioned papers on broadcasting financing within the usa, Canada, the Netherlands, France, Italy, Sweden, Germany, Australia, New Zealand, and Japan to reply to the query: "Should the BBC enable a few advertisement help in financing?" this is often a necessary assortment for broadcast policy-makers and researchers.

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Canada, New Zealand and Germany all sustain their public broadcasters with partial funding from advertising revenue; Canada and Australia also fund their public broadcasters through direct government grants. The evidence suggests that it is much less the source of revenue as the nature of the system within which the revenue flows that dictates the success or failure of the public broadcaster in fulfilling its defined role. The license fee is certainly useful in providing a direct fiscal relationship between service provider and consumer; whether its increasing cost and its regressive nature will allow it to remain politically acceptable is a question that now dominates the British debate and will inevitably be raised in other countries with a complete or partial license-fee-funded public broadcaster.

Thus, local production talent is not fully exploited, risking its gradual erosion and possibly eventual extinction; as a result, the public broadcaster's duty to enhance its national culture and serve indigenous communities becomes less fulfilled. Hence, the recent international concern displayed by several Western countries for their broadcasting services as a whole and their public broadcasters in particular. This spate of government inquiries has raised many questions about the definition of public-service broadcasting.

Since then, the drawbacks of the system have become obvious. The CDU's attacks on the public broadcasters have led to direct involvement in editorial decisions and to the decline of critical current-affairs programs. The British tradition, of course, is no guarantee of independence. The Broadcasting Corporation of New Zealand, despite having public-service responsibilities explicitly defined by statute, suffered immeasurably from the disfavor of Sir Robert Muldoon during his ten years of political power (197584).

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Broadcasting Finance in Transition: A Comparative Handbook (Communication and Society) by Jay G. Blumler, T. J. Nossiter


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