By Dominic Strinati
An advent to Theories of pop culture is widely known as an immensely valuable textbook for college kids taking classes within the significant theories of pop culture. Strinati offers a severe overview of the ways that those theories have attempted to appreciate and evaluation pop culture in glossy societies. one of the theories and ideas the publication introduces are: mann tradition, the Frankfurt institution and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. This new version offers clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the e-book.
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Extra info for An Introduction to Theories of Popular Culture, 2nd Edition
According to Johnson, ‘Huxley was optimistic about the way in which society was developing, an attitude which he exhibited quite explicitly in his reaction to America’. When Huxley described ‘his first sight of America, he remarked on the excitement he felt on seeing the towers and buildings of the post office and other communication centres, instead of the spires of churches’. This symbolised, for him, ‘the Americans’ interest in knowledge rather than superstition’ (1979:50). The example of a scientist like Huxley is instructive since his views illustrate an alternative understanding of America and Americanisation which can be used to offer a critical commentary on mass culture theory.
It usually sees mass culture as necessarily and inevitably homogeneous and standardised. We have seen how the critique of the Americanisation thesis argued that popular culture is not homogeneous or standardised but offers diversity and difference, especially when it is reinterpreted and re-evaluated outside its original context. This argument makes two points which need to be noted here. First, popular culture is diverse because it is open to different uses and interpretations by different groups in society.
Writing about the background in which he grew up, he said his was not simply a critical attack upon mass culture and Americanisation, nor a statement of a particular set of preferences. He viewed what he was doing, in part, as 26 MASS CULTURE providing a sociology of the uses of popular culture, and of the role of media in people’s lives. As Passeron has noted, Hoggart’s book draws ‘attention to the fact that the reception of a cultural message should not be dissociated from the social conditions in which it occurs and thus from the ethos which essentially characterises a social group’ (cited in Dyer 1973:40).
An Introduction to Theories of Popular Culture, 2nd Edition by Dominic Strinati